Artificial Intelligence and the Transformation of Online Education Through Social Media: A Study of Learning Experiences, Digital Engagement, and Educational Challenges

Abstract

The integration of artificial intelligence (AI) into online education has significantly transformed educational practices and students’ learning experiences through social media platforms. AI supported technologies increasingly influence how university students access academic content, communicate, collaborate, and engage in digital learning environments. This qualitative study explores the transformation of online education through social media by examining the learning experiences, digital engagement, and educational challenges of BS enrolled students in public universities. A qualitative research design was employed, and participants were selected through purposive sampling. Data were collected using semi structured interviews and analyzed through thematic analysis to identify major patterns and themes related to students’ experiences with AI integrated learning environments. The findings indicate that artificial intelligence enhances accessibility, supports personalized learning, and increases student engagement through flexible educational opportunities. However, participants also reported challenges including dependence on AI tools, reduced critical thinking, information credibility concerns, digital inequality, privacy issues, and information overload. The study further highlights changing communication patterns and reduced face to face interaction. The study concludes that effective integration of AI in higher education requires ethical implementation, institutional support, digital literacy, and balanced educational practices.