Drivers and Barriers to Blockchain Adoption in Pakistan

Authors

  • Nosheen Assistant Professor, Department of Management Sciences, NUML, Islamabad, Pakistan.
  • Asma Basit Associate Professor, Department of Marketing and Business, Bahria University, Islamabad, Pakistan.
  • Farah Waheed Senior Assistant Professor, Department of Economics, Bahria University, Islamabad, Pakistan.

Keywords:

Blockchain Adoption, Perceived Ease of Use Perceived Usefulness, Social Influence,

Abstract

The purpose of this research is to identify the elements that impact social media users' views about Blockchain adoption, as well as to analyze the interactions between these variables to provide a complete picture of Blockchain adoption in developing countries. This study uses the Technology Acceptance Model (TAM). The data for this study was gathered and analyzed from personnel in diverse sectors of banking, health, supply chain, and education in Pakistan. This research used the quantitative approach which enabled in depth investigation of variables and their impact on Blockchain Adoption. Smart PLS software is used to analyses the data using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. By focusing on Blockchain Adoption, this study adds to the corpus of information on technology adoption in business operations and enhances the trust of users in technology.

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Published

2026-03-31

How to Cite

Nosheen, Basit, A., & Waheed, F. (2026). Drivers and Barriers to Blockchain Adoption in Pakistan. Journal of Social Sciences Research & Policy, 4(1), 595–614. Retrieved from https://jssrp.org.pk/index.php/jssrp/article/view/348