Drivers and Barriers to Blockchain Adoption in Pakistan
Keywords:
Blockchain Adoption, Perceived Ease of Use Perceived Usefulness, Social Influence,Abstract
The purpose of this research is to identify the elements that impact social media users' views about Blockchain adoption, as well as to analyze the interactions between these variables to provide a complete picture of Blockchain adoption in developing countries. This study uses the Technology Acceptance Model (TAM). The data for this study was gathered and analyzed from personnel in diverse sectors of banking, health, supply chain, and education in Pakistan. This research used the quantitative approach which enabled in depth investigation of variables and their impact on Blockchain Adoption. Smart PLS software is used to analyses the data using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. By focusing on Blockchain Adoption, this study adds to the corpus of information on technology adoption in business operations and enhances the trust of users in technology.
