The Impact of Media Portrayals on the Stigmatization of Individuals with PMDD and PMS

Abstract

This study investigates the misrepresentation of menstrual periods in media portrayals and its role in fostering false perceptions and stigma. It further explores societal attitudes toward Premenstrual Dysphoric Disorder (PMDD) and Premenstrual Syndrome (PMS), aiming to develop a nuanced understanding of these real issues. The research adopted a qualitative approach, employing semi-structured interviews with individuals who had sought medical or psychological care for PMDD and PMS. Guided by research questions such as how physical and psychological experiences of individuals with PMDD and PMS are appreciated, and whether media portrayals align with real experiences, the study collected rich, firsthand accounts. Participants were selected using purposive sampling, focusing on individuals visiting healthcare professionals for PMDD and PMS-related concerns. The responses were transcribed, coded, and analyzed to identify recurring themes. Key themes included cultural stigmas, the lack of authenticity in media representations, and the challenges faced in healthcare interactions. The implications of these themes were explored, emphasizing the need for accurate media portrayals and collaborative platforms involving healthcare providers and media professionals to address menstrual health issues genuinely. Recommendations include aligning media narratives with real experiences and enhancing the role of healthcare organizations in public education and advocacy.