MUNAM, Mashood; NAZIR, Junaid; MOON, Moin Ahmad; AHAD, Abdul; REHMANI, Muhammad Asif; AKBAR, Arbab. Influencer Authenticity and Its Impact on Generation Z’s Purchase Intentions: Evidence from Micro-Influencer Marketing. Journal of Social Sciences Research & Policy, [S. l.], v. 3, n. 04, p. 547–558, 2025. Disponível em: https://jssrp.org.pk/index.php/jssrp/article/view/226. Acesso em: 22 jan. 2026.